Accordingtothereport "2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21," publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% do $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Takvo obećavajuće tržište nesumnjivo je privuklo pažnju i interesovanje multinacionalnih kompanija za rasvjetu, uključujući GECurrent, kompaniju Daintree (u daljem tekstu “GECurrent”).
? TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, digitalni, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, ButWhy Također, towincustomers' povjerenje ,kako će trenutne tržišne strategije i kakva su njegova očekivanja za ovo ogromno azijsko tržište?
Da bi pronašao odgovore, TrendForceov odsek za optoelektronsko istraživanje LEDinside je intervjuisao gospodina Jacky Shena, generalnog menadžera prodaje u Asia Pacific of GECurrent, gdje je gospodin Shen odgovarao na navedena pitanja.
StartingOvertoProvideBetterServiceinChineseMarkets
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; thecountry' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
“Povlačenje GELlightinga iz Kine 2016. godine, koje je veoma obećavajuće tržište, nije bilo porazno. Umjesto toga, odluka o povlačenju donesena je da se prilagode strategije na nivou grupe zasnovane na internoj integraciji proizvoda,” rekao je Shen.Infact, GEonly outled itsconsumetedthebusinessex.
U isto vrijeme, i drugi multinacionalni rasvjetni giganti su također prilagodili i transformisali svoje poslovne modele zbog pritiska koji proizlazi iz njihove LED poslovne transformacije.
